What Corporate Group Therapy Taught Me About Alignment

Let’s get one thing straight: just because a leadership team shares a Slack channel doesn’t mean they’re aligned.

I’ve walked into boardrooms where the C-suite looked like a group project gone wrong—great people, big ideas, and absolutely no agreement on what the company actually stood for.

Enter: what I like to call corporate group therapy.

Alignment Isn’t a Given—It’s a Process

Misalignment shows up quietly. It hides behind vague taglines, inconsistent messaging, conflicting priorities, and frustrated teams. Before long, your brand isn’t just unclear to the public—it’s confusing to the people building it.

That’s where corporate group therapy comes in. No, we don’t pass tissues around a circle. But we do  facilitate candid, strategic conversations that cut through the fluff and get to the heart of the issue: what do we stand for, who are we serving, and how are we showing up?

What It Looks Like

• Asking the hard questions no one wants to bring up in a board meeting

• Mapping out the disconnects between leadership, ops, marketing, and culture

• Creating a safe space where everyone can speak honestly—without the spin

• Leaving with a real sense of clarity, direction, and shared ownership

These sessions aren’t just about branding—they’re about identity. And without alignment on that,

no campaign, logo, or strategy is going to land the way it should.

Why It Matters

Internal clarity is the backbone of external consistency. When your team knows who you are and where you’re going, they can communicate it with confidence. That shows up in your marketing, your hiring, your culture, and your bottom line.

According to McKinsey, companies that are design-led and alignment-focused outperform industry benchmarks by as much as 2:1.

Final Thought

Corporate group therapy isn’t always comfortable—but it works. If your leadership team isn’t on the same page, don’t wait until the brand feels broken. Start the conversation early. The alignment you build internally will shape every success externally.

And no, I still don’t bring a couch.